Our logo has been designed to reflect the hosting country colors (red, white, blue) and culture (the vikings). The girl intentionally resembles Pippi, the fictional main character in children books by Swedish author Astrid Lindgren. Pippi is well known in Scandinavia and many women declare “Pippi is my role model”. An important episode of the Pippi movies have been filmed in the Norwegian town Røros, also located in the region of Trøndelag.